Why You Should Enjoy Seasonal Creep

Seasonal creep happens for many products in the retail industry.  Back-to-school sales start in July, Christmas decorations go on shelves in October, and summer styles go on sale in February.  Craft beer is no exception.  As I write this, it is August 1st, and we are already starting to see Sam Adams Octoberfest on the shelves.  The name Octoberfest, of course, refers to … Read More